Sunday, March 31, 2019

Supporting Kids As a Strategic Initiative

Supporting kids is important in society because those kids may someday be tomorrow's leaders. Some will make it to the top;others maybe not. Despite their challenging backgrounds most grow up to be successful and contribute to society in meaningful ways. It is a corporate responsibility for companies to get involved to protect youth and encourage them to develop Tomorrow's world is built on what we will do for these kids today!

I can't imagine the horror that some of these children have gone through. Abused, rejected, no family, no one to love them, and no one to take care of them! Financially strapped orphanages take in these lost kids and give them a chance.

It is through the good hearts of people like you they have a chance to fulfill their true destinies as doctors, lawyers, mothers, fathers and employees.  Evening with limited resources the orphanage leadership has done a great job. I have visited a few of the orphanages and they may look old...but they are clean. Nothing particularly new but everything had that bleach smell of hospitals and my grandparents home. No bacterial will survive there.

Their lives go on despite their abusive background.There are books and people to read to them. They play games and they deal with their issues with the help of psychologists. The orphanages help them learn how to use a computer and attend college when they are older.They are given the support they need. However, a single expensive dental bill can put pressure on everyone. There is a cost to supporting these kids and that is something that you can help with.

How big is the problem? There are somewhere around 400,000 homeless children in Mexico of which only around 30,000 receive help (1). This means that the vast majority of children receive no help, roam the streets and work as laborers. Many of those orphanages have little money, oversight, or help. Well run orphanages can make a big difference in the lives of people!

Most people feel they simply can't afford to help out with their limited budgets. Something as small as $5 can make a difference. It may not pay all the bills but it could buy laundry detergent or toothpaste which frees up resources at other areas. I guarantee you that your morning coffee will not make you feel as good about yourself as helping one of these kids.

Abel Business Consulting, LLC helps support these children. It isn't all about money and profits! We live in a world and while we work on growing our business consulting experience we will support organizations like this. At present we are visiting the orphanages, help in fundraising, and teaching the kids fitness. In the future we would like to help them learn more about business and the lives they are destined to live!


Thursday, March 28, 2019

Using Psycho Graphics to Sell to Your Customer's Deepest Needs

Businesses can explode or die a slow agonizing death over years of product misalignment! Success comes through having a deeper sense of what kind of products and services your customers demand. The very personality of your customers will determine whether they spend their hard earned money on your product or somewhere else. Delving into how customers view themselves and their lifestyle tells you something about the products they want.

Psycho-graphics is the study of personality based preferences in terms of lifestyles and product preferences. Knowing and understanding customer's mental "inner workings" helps companies offer products and services that appeal to customers on a deeper self-image level. If your going to engage in the process of getting to know your customers you will want to understand the benefits of psycho-graphics.

Sociology and Psychology are very much part of consumer analysis. Each of us has a personality that influences the way in which we see the world and the products and services we want. Our purchases say something about who we are and how we think. Studying how personality impacts choices and decisions helps us bundle, pair, and sell more products.

Psycho Relies on Big Data Collected from Everywhere

Psycho means mental activities while graphics means categories. Thus psycho-graphics studies mental differences that can be categorized for making broad conclusions about consumers. Studying such differences is a science in itself and relies on lots of big data to draw conclusion. To reach a level of scientific confidence the sample sizes generally need to be large and utilize multiple ways of drawing information from the massive amount of information. Such consumer information are drawn from browsers, purchase histories, companies, e-marketplaces, sold information, etc....

An Example of How Outdoor Jackets Influence Legislation

What a person buys may also indicate their lifestyle, beliefs and values. Consider that buying an outdoor jacket might also mean the person is likely to engage in camping trips or promote wildlife refuge legislation. In other words, those who are willing to spend the extra money on outdoor jackets may also find adventure trips exciting. With psycho-graphics its becomes possible to offer more value for customers at your business by catering to their mental lifestyle processes.

Psycho-Graphics Focuses on Differences in Attitudes and Interests

Let us consider differences in psycho-graphics between comparison and non-comparison shoppers. Comparison shoppers enjoy shopping more than non-comparison shoppers but were similar in achievement orientation, optimism, spirited living and happiness (Mittal, 2016).  We can see that people who comparison shop had differences in their behavioral patterns. Companies may consider the shopping experience to increase purchasing.

Psycho-Graphics and Multi-Faceted but Interrelated Interests

Psycho-Graphics considers the bleeding of interests around a focused theme. In other words, people of a certain lifestyle (theme) revert back to that self-image that theme projects to make decisions over products and services. For example, a study found that people interested in environmentally friendly wine also held interest in protecting the environment (Nelson, Pei-Jou, Bishop, et. al., 2012). There interest in environmentally friendly lifestyles impacted their political and product leanings.

Shopping Patterns and Styles

Psycho-Graphics can even tell you something about strategies and enjoyment from shopping. For example, comparison shoppers were on a tight budget and view themselves as more savvy shoppers when compared to other groups (Mittal, 2016). Both types of shoppers were similar in achievement orientation, optimism, spirited living and happiness.

How Does this Help Your Business?

Your business should consider the natural differences in personality and lifestyle of customers that will help offer additional products and services that will be more appealing to your customers. Not all businesses have just one type of customers but may have a couple of different kids of customers. That is ok! Once you know the psycho-graphics of your customer you can then bundle special deals, offer products in a similar area, create a brand, and even better know what advertising channels are likely to work the best. If you own a website you will want to include content and pictures that support that lifestyle. The same can be said with causes and activities.

Anderson, T..; Golden, L. (1984). Lifestyle and psychographics: A critical review and recommendation. Advances in Consumer Research. 11: 405–411.

Banwari, M. (2016). Psycho-graphic of comparison shoppers. The Journal of Consumer Marketing. Santa Barbara, 33 (1). 20-31

Barber, N., Kuo, P. Bishiop, M. et al. (2012). Measuring psychographics to assess purchase intention and willingness to pay. Journal of Consumer Marketing, 29 (4).

Friday, March 1, 2019

Build Cushion into Your Research Projects To Maintain Creativity and Outcomes


Researchers sometimes feel pressure to return results and generate them quickly to satisfy interested parties. This pressure becomes ever so apparent in businesses, universities, and organizations that want and need results in a way that sometimes leads to sub-optimum research results.  Studies that rely on the "human element" of thinking abilities in the analytical and creative domains might need a cushion built into their resource and time projections.

In other words, "Don't promise the world!" Go for something a little less to make your stakeholders happen. It is a little like sales...if you offer customers three weeks to completion you should be able to do it reasonably in two. Promise lower than your capable of delivering!

Science and creativity thrive when you work at a pace that allows you to stop and ponder potential solutions. If you can go faster in some areas without impacting research quality there isn't a strong reason why a researcher can't create additional efficiency. The results suffer when time and resource pressures push researchers to cut corners and make mistakes. Set your deadline and work at a consistent pace but don't rush anything critical to the study's outcome and don't be afraid to take a break if you need to ensure that your creativity is recharged.

Often we start with lofty needs and desires and then find out that things get delayed, results take time, there are administrative road blocks, funding issues, and much more. We have the best intentions but the end of the day things are very different. A few missed deadlines and you turn into someone who is sinking fast by shortcoming your long-term results for short-term gains.

There are a few tips that may help you consider the truer time for time allocation purposes.

1. Overestimate the Time it Takes: Research takes time, lots of time, and more time than you think. Once you have a good idea of what it will take you add 20-30%. That way a delay in processing, activity, or late discovery don't disappoint the stakeholders.

2. Build a Cushion in Financing: One of the worst things that can happen while conducting research is to run out of money. To avoid this it makes sense to have some additional funds available you can tap if expenditures run over.

3. Build in off time and alternative activities: Creativity takes time and effort. You should consider that no human can run 100% all the time. Researchers know they can devote themselves to a research cause. This OCD nature of researchers also means they need to build in down town to maintain maximum creativity and productivity.

4. Understand the Human Element: The human being is complex so it is important to understand that creativity and performance are based on internal dynamics and understanding. Research should explore ideas through mental play called creativity. Understand how the brain solves problems keep the human element part of the process.